Coffee Buying Experience
Role
UX Designer
Team
Soledad Cazebas, Director
Radhika Bezawada, UX Designer
COMPANY
Building New Hope
Timeline
2022-2023
contribution
UX/UI
Web Development
Website design
status
Shipped
Description
Design & Web development with Webflow for a direct-to-consumer coffee organization selling blends exclusively online in Pittsburgh.
CONTEXT
I worked with a small NGO — Building New Hope in 2022 to help them improve the buying experience for their B2C customers. I did field studies, improved website accessibility, and optimized checkout processes. Apart from these contributions, I often spent time brainstorming with Soledad strategizing how the business can grow and increase revenue.
Visit Website
in short
Consistent User Experience
before & after
Home Page
website highlights
Coffee Order Page
Coffee Subscription Page
